KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Wednesday, February 1, 2012

We want to be different, we are different!

kori back protector showing at the first time at the motorcycle fair in gotherburg 2012
From the very beginning we knew we did not want to become one in the crowd. We strive to be different and go our own way. On Swedens Largest Motorcycle fair in Gothenburg we got confirmation that we have succeeded.
Two girls, a mother and her daughter went to a motorcycle fair in Gothenburg.
Two girls, one man and another two girls, dressed in white and black and a beanie with a tassel ... one goes with something that looks like a back protector or maybe a flat backpack, the other goes with something that resembles a large hiking backpack , or (as a lot of people said) a packed child wearing a motorcycle helmet ...
KORI was at the fair with a product that never existed before. A design that is plain and uncomplicated. A brand whose name and history comes from the exciting and sprightly feeling that comes from being out “in the wild" on the bike or whatever suits the interests of users and seasonal weather.
Two girls, one man and another two girls that encourages the visitors to dream of new ways of how to use their motorcycle, new opportunities - a new feeling of freedom.Two girls, a mother and her daughter who clearly draws attention at the fair and made ​​many feel that this year's motorcycle season will be different.

kori back protector showing at the first time at the motorcycle fair in gotherburg 2012

kori back protector showing at the first time at the motorcycle fair in gotherburg 2012