This year the traditional TheSwedish Motorcyclists Association cruise went to Riga. And we were on it!...Perhaps not surprising as the boat was full of people and full of activity all the time! We had a fantastic KORI team, a KORI family, which within 40h conversed with almost each and every one of the joyful motorcyclists on the boat (it felt like anyway).
KORIs new back protector went on and off one after the other. The zippers opened and one by one, people were surprised that this was not at all a new airbag solution but rather something that "you can actually have the use of"...
…another of the comments from the cruise "that's just too good to be true" describes both the challenge in communicating the back protector and backpack combination, but also, the awesome feeling you get when you manage to convey the practical use of the KORI back protection concept.
In the car on the way home, I just could not stop myself from philosophizing... imagining that a couple of driving lessons, a driving license that starts with the correct letter of the alphabet (A!) and the love for the feeling of sitting on the motorcycle would lead to… the boat Romantika, a cruise to a grey and cold Riga... and not least, during this cruise, with my dear mother, my beloved partner and my wonderful "parents-in-laws" showed up a back protector that not only is "by far the most comfortable back protector I have tested" but also is something which many have described as "a spot-on idea" and that also two weeks ago in connection to Sweden's largest motorcycle trade fair was referred to as "the coolest news within personal equipment".
It is rare that I take the time to think about the long journey in-between, I did not now either... but I could not help philosophizing about this "the irony in life" - I like it!
KORIs new back protector went on and off one after the other. The zippers opened and one by one, people were surprised that this was not at all a new airbag solution but rather something that "you can actually have the use of"... …another of the comments from the cruise "that's just too good to be true" describes both the challenge in communicating the back protector and backpack combination, but also, the awesome feeling you get when you manage to convey the practical use of the KORI back protection concept.
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| See a short video from the boat (in Swedish) http://www.youtube.com/watch?v=hdXGnZcqW6M&feature=plcp |
