KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Tuesday, October 2, 2012

We all have something in common..

kori protection for motorcycling, skiing, snowboarding, snowmobile, skate, parkour
KORI is about protecting Your body & spine...
...simply preserving Your core.
When we designed the brand KORI we searched for a way to describe the beautiful feeling and enthusiasm encountered by driving a motorcycle… but we soon realised that motorcycling only was one of many medium to experience these certain feelings.

Whether it is on the road, in the slope, on water or in a rail parc the experience we are approaching is all about the freedom of being outside, close to nature and exploring new environments, undertaking new challenges and provoke your personal boundaries, feeling that you are alive.

We have asked people; motorcyclists, skiers, snowboarders, snowmobilers, skaters, climbers and other sport enthusiast, what encourages them in their sport… and the responses are very alike, here are a selection:

“It is a feeling of undisclosed freedom. The feeling of flexibility and mobility.”
“It gives Freedom and serenity”
“It is a feeling of being proud, special and unique”
“It is Freedom. The wind and the smell of different shades of nature.”
“It is a dose of adrenaline”
“It is the total concentration on the interaction between myself, my equipment and the laws of nature given in an almost artistic sense. It is beautiful in a way.”
“It is Adrenaline and flexibility -> Freedom”
“It is almost like flying, though without a plane”

This “it” that is described is the core-feeling that evolves the enthusiasm that surrounds these sports. KORI is our interpretation of the word core in this context.

So... on roads that are empty and curvy … slopes that are dazzling white and powdery… fields, green and wavy or white and endless.. we all have something in common, we have “it” in common.

KORI - Encouraging freedom. Encouraging Safety.

Read more about the brand here!