KORI
is about protecting Your body & spine...
...simply
preserving Your core.
When we
designed the brand KORI we searched for a way to describe the beautiful feeling
and enthusiasm encountered by driving a motorcycle… but we soon realised that
motorcycling only was one of many medium to experience these certain feelings.
Whether it
is on the road, in the slope, on water or in a rail parc the experience we are
approaching is all about the freedom of being outside, close to nature and exploring
new environments, undertaking new challenges and provoke your personal
boundaries, feeling that you are alive.
We have
asked people; motorcyclists, skiers, snowboarders, snowmobilers, skaters,
climbers and other sport enthusiast, what encourages them in their sport… and
the responses are very alike, here are a selection:
“It is a feeling of undisclosed freedom. The
feeling of flexibility and mobility.”
“It gives Freedom and serenity”
“It is a feeling of being proud, special and
unique”
“It is Freedom. The wind and the smell of different
shades of nature.”
“It is a dose of adrenaline”
“It is the total concentration on the
interaction between myself, my equipment and the laws of nature given in an
almost artistic sense. It is beautiful in a way.”
“It is Adrenaline and flexibility -> Freedom”
“It is almost like flying, though without a
plane”
This “it”
that is described is the core-feeling that evolves the enthusiasm that
surrounds these sports. KORI is our interpretation of the word core in this
context.
So...
on roads that are empty and curvy … slopes that are dazzling white and powdery…
fields, green and wavy or white and endless.. we all have something in common, we have “it”
in common.
KORI - Encouraging
freedom. Encouraging Safety.
Read more
about the brand here!
