Right now in Stockholm, formerly known as the Swedish motorcycle
exhibition "On Two Wheels", this year the fair has simplified its
name to simply call itself "Motorcycle Fair 2013". A promising change from
our view, as this brings out their well chosen and oh so true slogan:
"Whoever you are"
They want to convey the message that anyone
can drive a motorcycle, and it's really! Driving a motorcycle no longer needs
to be about becoming a biker or in any way place you in the category of
"motorcyclist". Driving a motorcycle is all about experiencing
something special. Driving and being transported in a way that brings special
feelings of freedom, flexibility and spontaneous.
These feelings are so special that they was
the start of the entrepreneurial spirit that is the foundation of KORI, our
passion, our products and our vision.
Some recognize that feeling on a pair of skis
in the snow-capped mountain, on a mountain bike in challenging terrain or on a
longboard on a steep slope. It's speed and movement, it is focus and
concentration it is a challenge.
Whoever you are, you can ride a motorcycle -
and what you will experience, you will most certainly love.
