KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Tuesday, April 9, 2013

Sophie, industrial designer and founder of KORI experience AB

sophie von wachenfeldt skånskan personligt industridesign problem solving
In connection with the design exhibition at the Design / Local / For real in Malmö together with DISC on Form Design Center in Malmö wrote one of Scania's largest newspapers (Skånskan, 2013-04-06) an article on Sophie von Wachenfeldt, Industrial Designer and Founder of Kori experience AB. Solving everyday problems in a creative way she started at a young age.
When she started riding a motorcycle a few years ago, she discovered quickly that it was quite messy with the sharp motorcycle instead, which would be taken on and off, plus helmet. Carrying around things when she arrived somewhere felt awkward.
- It has jacket, pants, helmet and sometimes boots to carry around. It can be quite a hassle. In summer, it is hot. Some motorcyclists choose to drive without pieces of equipment to get rid of all the trouble.

The article also explains how she grew up with the mindset to build custom solutions to problems she encountered, or furniture that she could not find in the market. Today she solves problems every day, both privately and professionally.

read the web version at skånskan.se
read the whole article here!


sophie von wachenfeldt skånskan personligt industridesign problem solving